Site Architecture Plan

iPaint Painting

Complete Website Architecture & URL Structure
686
Total Pages
16
Services
30
Locations
110
Service × Location
499
FAQ Pages

Prepared for Mourad EL — iPaint Painting  |  March 15, 2026  |  Prepared by PM Consulting Inc.

Framework: Local SEO Site Generator  |  NAP: iPaint Painting  |  9821 33 Ave NW, Edmonton, AB T6N 1B6  |  780-938-9555

0
Google Business Category Mapping
Every service page maps to your GMB categories  |  4.9 ★ (156 reviews)
Primary Category

Painter

  • Interior Painting
  • Exterior Painting
  • Commercial Painting
  • Industrial Painting
  • Office Painting
Primary — Lead Driver

Kitchen Remodeler

  • Cabinet Refinishing (TOP 5)
  • Cabinet Refacing (TOP 5)
  • Cabinet Making (add-on to remodel)
Secondary Category

Interior Designer

  • Cabinet Painting
  • Color Consultation
Secondary Category

Painting

  • Stain & Lacquer
  • Drywall & Surface Repairs
  • Epoxy Flooring
  • Deck & Fence Staining
  • Popcorn Ceiling Removal
  • General Contracting
1
Core Pages
12 foundation pages — deploy Day 1
Core

Homepage

/
LocalBusinessOrganizationWebSiteAggregateRating
Core

About Us

/about/
PersonOrganization
Mourad's story, certifications, team, mission
Core

Services Hub

/services/
OfferCatalogBreadcrumbList
Core

Service Areas Hub

/areas/
LocalBusinessBreadcrumbList
Core

Gallery / Our Work

/gallery/
ImageGalleryBreadcrumbList
Core

Reviews & Testimonials

/reviews/
AggregateRatingReview
Core

FAQ Hub

/faqs/
SiteNavigationElement
Core

Contact / Free Estimate

/contact/
ContactPointPostalAddress
Core

Blog Hub

/blog/
BlogBreadcrumbList
Core

Pricing & Financing

/pricing/
OfferBreadcrumbList
Core

Before & After

/before-and-after/
ImageGalleryBreadcrumbList
Core

Warranty

/warranty/
WebPageBreadcrumbList
5-year warranty details
2
Service Pages
16 pages — 1,500–2,500 words each, entity-rich, AEO-optimized

Each page includes a direct-answer paragraph (first 200 words), 3–5 FAQs with FAQPage schema, HowTo schema, before/after gallery, and a free estimate CTA.

Painter — Primary GMB

Interior Painting

/services/interior-painting/
Walls, ceilings, trim, millwork, accent walls
Painter — Primary GMB

Exterior Painting

/services/exterior-painting/
Stucco, siding, trim, soffits, fascia. Summer promo tie-in
Painter — Primary GMB

Commercial Painting

/services/commercial-painting/
Office buildings, retail, multi-unit, condos
Painter — Primary GMB

Industrial Painting

/services/industrial-painting/
Warehouses, facilities, coatings
Painter — Primary GMB

Office Painting

/services/office-painting/
Medical, professional offices, minimal disruption
Kitchen Remodeler — TOP 5

Cabinet Refinishing

/services/cabinet-refinishing/
Spray finishes, factory-smooth results. Primary lead driver for kitchen remodel
Kitchen Remodeler — TOP 5

Cabinet Refacing

/services/cabinet-refacing/
Door/drawer replacement, hardware upgrade. Primary lead driver for kitchen remodel
Kitchen Remodeler — Add-on

Cabinet Making / Building

/services/cabinet-making/
Custom cabinetry, built-ins. Requested as addition to remodel — not a main focus
Interior Designer — Secondary

Cabinet Painting

/services/cabinet-painting/
Kitchen, bathroom, vanity cabinets. Standalone service, not part of remodel
Interior Designer — Secondary

Color Consultation

/services/color-consultation/
Free color consultation (USP), design advice
Painting — Secondary GMB

Stain & Lacquer

/services/stain-and-lacquer/
Railings, staircases, wood finishes
Painting — Secondary GMB

Drywall & Surface Repairs

/services/drywall-and-surface-repairs/
Patching, mudding, sanding, texture
Painting — Secondary GMB

Epoxy Flooring

/services/epoxy-flooring/
Garage, commercial, industrial floors
Painting — Secondary GMB

Deck & Fence Staining

/services/deck-and-fence-staining/
Exterior wood protection, seasonal
Painting — Secondary GMB

Popcorn Ceiling Removal

/services/popcorn-ceiling-removal/
Texture removal, smoothing, modernizing
Upsell

General Contracting

/services/general-contracting/
Medical field focus, full-scope projects
3
Location Pages
30 pages — entity-rich content with local landmarks, neighborhoods, community features

Each page includes 800–1,500 words, entity triples, 3–5 location-specific FAQs, GeoShape + GeoCoordinates schema, and links to all service × location combos for that area.

Primary City Hub
City Hub

Edmonton

/areas/edmonton/
Capital city, North Saskatchewan River, River Valley parks, University of Alberta, ICE District
Edmonton Premium Neighborhoods (Highest Income)
Premium

Windermere

/areas/windermere/
$800K–$2M+ homes, Ambleside, Keswick, river views
Premium

Glenora

/areas/glenora/
Est. 1906, heritage homes, Crestwood, Laurier Heights
Premium

Westbrook Estates

/areas/westbrook-estates/
Edmonton's richest neighborhood, Derrick Golf Club
Premium

Windsor Park

/areas/windsor-park/
U of A, Royal Mayfair Golf Club, Hawrelak Park
Premium

Riverbend

/areas/riverbend/
Established 1970s–80s, spacious lots, river valley
Premium

Terwillegar

/areas/terwillegar/
Terwillegar Park, contemporary architecture
Premium

The Hamptons

/areas/the-hamptons/
Golf course community, executive homes, north Edmonton
Premium

Magrath Heights

/areas/magrath-heights/
$700K–$1.2M+ builds, Whitemud Creek Ravine
Premium

Heritage Valley

/areas/heritage-valley/
Closest to business address, new construction hub
Premium

Summerside

/areas/summerside/
Lake Summerside, Edmonton's largest man-made lake
Edmonton Urban & Commercial Districts
Urban

Downtown Edmonton

/areas/downtown-edmonton/
ICE District, Rogers Place, Stantec Tower, condos
Urban

Old Strathcona

/areas/old-strathcona/
Provincial Historic Area, Whyte Avenue, commercial
Urban

Highlands

/areas/highlands/
Ada Boulevard mansion row, heritage homes
Urban

Oliver

/areas/oliver/
Densest residential, high-rise condos
Urban

Griesbach

/areas/griesbach/
Military heritage, premium community, central park
Surrounding Cities
City — 75K pop

Sherwood Park

/areas/sherwood-park/
Strathcona County, Heritage Mile, Broadmoor Estates
City — 68K pop

St. Albert

/areas/st-albert/
Best city to live in AB, Sturgeon River, Kingswood
City — 40K pop

Spruce Grove

/areas/spruce-grove/
Fast-growing, high homeownership, family-oriented
City — 34K pop

Leduc

/areas/leduc/
Airport corridor, new developments
City — 26K pop

Beaumont

/areas/beaumont/
Bilingual city, French-village downtown, rapid growth
City — 30K pop

Fort Saskatchewan

/areas/fort-saskatchewan/
North Saskatchewan River, Historic Park
Phase 2 Neighborhoods (Drip Published Later)
Phase 2

Belgravia

/areas/belgravia/
Phase 2

Westmount

/areas/westmount/
Phase 2

Lewis Estates

/areas/lewis-estates/
Phase 2

Mill Woods

/areas/mill-woods/
Phase 2

Garneau

/areas/garneau/
Phase 2

McKernan

/areas/mckernan/
Phase 2

Walker

/areas/walker/
Phase 2

Callaghan

/areas/callaghan/
4
Service × Location Combo Pages
110 pages — Top 5 services × 22 Tier 1 locations

Each combo page gets 800–1,500 words of unique entity-rich content, direct-answer paragraph, 3–5 location-specific FAQs, and links back to parent service + location pages. URL pattern: /services/[service]/[location]/

Location Interior Painting Exterior Painting Commercial Painting Cabinet Refinishing Cabinet Refacing
Edmonton
Windermere
Glenora
Westbrook Estates
Windsor Park
Riverbend
Terwillegar
The Hamptons
Magrath Heights
Heritage Valley
Summerside
Downtown Edmonton
Old Strathcona
Highlands
Oliver
Griesbach
Sherwood Park
St. Albert
Spruce Grove
Leduc
Beaumont
Fort Saskatchewan
5
FAQ Standalone Pages
~499 pages — every FAQ becomes its own ranking page

Every FAQ from every service, location, and combo page gets expanded into a 300–500 word standalone article at /faqs/[question-slug]/. Uses Article/WebPage schema (deliberately NOT FAQPage) to avoid competing with source pages. Each links back to its source + 2–3 related FAQs.

Source Pages FAQs per Page Standalone FAQs Generated
Service pages16580
Location pages22488
Service × Location combos1103330
Total498 + 1 hub = 499
6
Blog Articles
12 initial articles — Edmonton-specific long-tail keywords
Blog

How Much Does Interior Painting Cost in Edmonton?

/blog/interior-painting-cost-edmonton/
Blog

Best Paint Colors for Edmonton Homes in 2026

/blog/best-paint-colors-edmonton-homes/
Blog

How to Choose a Painting Contractor in Edmonton

/blog/how-to-choose-painting-contractor-edmonton/
Blog

Cabinet Painting vs. Cabinet Refinishing

/blog/cabinet-painting-vs-refinishing/
Blog

Preparing Your Home for Exterior Painting

/blog/preparing-home-exterior-painting-edmonton/
Blog

Complete Guide to Epoxy Flooring in Edmonton

/blog/epoxy-flooring-guide-edmonton/
Blog

Why Your Kitchen Needs a Cabinet Refresh

/blog/edmonton-kitchen-cabinet-refresh/
Blog

Commercial Painting: What Business Owners Need to Know

/blog/commercial-painting-edmonton-business-owners/
Blog

Stain vs. Paint for Your Edmonton Deck

/blog/stain-vs-paint-edmonton-deck/
Blog

How Long Does Exterior Paint Last in Edmonton?

/blog/how-long-exterior-paint-lasts-edmonton-climate/
Blog

Before & After: 10 Edmonton Transformations

/blog/before-after-edmonton-home-transformations/
Blog

What to Expect During Your Free Estimate

/blog/what-to-expect-free-painting-estimate/
7
Technical Files
7 files — SEO infrastructure & legal
Technical

XML Sitemap

/sitemap.xml
Search engine crawling
Technical

HTML Sitemap

/sitemap.html
Human browsable + SiteNavigationElement schema
Technical

Robots.txt

/robots.txt
Crawl directives
Technical

llms.txt

/llms.txt
AI system structured summary
Technical

llms-full.txt

/llms-full.txt
AI system complete site content
Legal

Privacy Policy

/privacy-policy/
Legal

Terms of Service

/terms-of-service/
Σ
Total Site Size
12
Core Pages
16
Services
30
Locations
110
Service × Location
499
FAQ Pages
12
Blog Articles
7
Technical
686
Total Pages
N
Navigation Preview
Desktop mega menu structure
D
Deployment Timeline
Drip publishing — mimics natural site growth
Day 1

Core Foundation

Homepage, all 16 service pages, about, contact, gallery, reviews, FAQ hub, blog hub, pricing, before & after, warranty, sitemap, llms.txt, robots.txt, legal pages. Complete functional website live on day one.

~37 pages
Week 1–2

Location Hubs

22 Tier 1 location pages released 3–5 per day as clusters. Each location page deploys with its FAQ standalone pages.

~110 pages (22 locations + 88 FAQs)
Week 2–4

Service × Location Combos

110 combo pages released 5–8 per day. Each combo deploys with its FAQ standalone pages. Internal links activate progressively.

~440 pages (110 combos + 330 FAQs)
Week 4–6

Phase 2 + Blog

8 Phase 2 neighborhood pages with their combos. 12 blog articles published 2–3 per week.

~60+ pages
Ongoing

Continuous Growth

Additional blog content, new FAQ pages as questions emerge, Phase 2 location combos, seasonal content updates.

Expanding
B
Breadcrumb Patterns
BreadcrumbList schema on every page
L
Internal Linking Rules
Zero orphan pages — every page gives and receives links

1 Pillar-Cluster Architecture

  • Every location page links UP to area hub
  • Every service page links DOWN to location combos
  • Related services cross-link (e.g., Cabinet Refinishing ↔ Cabinet Refacing)

2 FAQ Backlink Web

  • Every FAQ standalone links BACK to source page
  • Every FAQ links to 2–3 related FAQ pages
  • FAQ hub organizes all FAQs by category

3 Contextual In-Content Links

  • Body copy naturally references related services → internal links
  • Location mentions → link to location page
  • "Free estimate" mentions → link to contact page

4 Structural Links

  • Breadcrumbs on every page (BreadcrumbList schema)
  • Footer links to core pages + top services + locations
  • Homepage links to all services and featured locations
  • HTML sitemap links to every page

5 Zero Orphan Validation

  • Every page must link out AND receive inbound links
  • Orphan pages (zero inbound) = critical gate failure
  • Cannot deploy until validated